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Dr. Susanne Friese, qualitative research expert, expert in AI-driven qualitative data analysis, founder of Qeludra

Expert in
Research Methods and AI-powered Qualitative Data Analysis



book Dr. Susanne Friese as a speaker, AI-powered qualitative data analysis, research expert

As a recognized authority in qualitative research methods, Dr Susanne Friese has authored numerous books, book chapters, and papers.

Being dubbed the Max Verstappen of her field, she brings over 30 years of experience and has provided guidance and training to individuals at many organizations and universities worldwide.


In her continuous pursuit of innovation, she actively engages with emerging tools in generative AI, systematically exploring and evaluating their potential to enhance qualitative research methodologies.


She is a well-received speaker, trainer, data analyst and author. Proficient in German, English, and Dutch, she effectively communicates in multiple languages.

Looking for a speaker on the cutting-edge intersection of AI and qualitative research?

Dr. Susanne Friese's insightful presentations will enlighten and inspire.

  • Exploring the Future: AI as a game changer for qualitative research and data analysis

  • Generative AI: A Catalyst for Paradigmatic Change in Qualitative Data Analysis?

  • Ethical Considerations in AI-Enhanced Qualitative Data Analysis

  • Bridging the Gap: Combining Human Expertise with AI in Qualitative Research

  • Unleashing the Potential of AI: Introducing  AI-powered qualitative data analysis 

  • And see other topics on the right-hand side.

Dr.Susanne Friese speaking at a conference on qualitative marketing research

Join the Qualitative Insight Hub, a community for enthusiasts of AI-powered qualitative research 

Current Engagements

16. April 2024: Keynote on the occasion of the 10th anniversary of the Methods Competence Center at the University of Graz

17. Mai 2024: Paneldiskussion - Qualitative Research And Artificial Intelligence: Questions For Qualitative Data Analysis Software Publishers

28. Mai 2024: Keynote, WU Wien: Advancing Qualitative Methods with AI: Potential, Challenges, and Ethical Implications

4. Juni 2024: Frühjahrstagung KI und Demokratie. Qualitative Analyse mit generativer KI: Potentiale, Herausforderungen und Datenschutz

20. Juni 2024: Fireside Chat: Einsatz generativer KI in der qualitativen Forschung – Chancen und Herausforderungen: Ein Kamingespräch, University of Wuppertal

8. Juli 2024: Vortrag im Rahmen der Ringvorlesung "Aktuelle mediensoziologische Forschungen" mit dem Titel 'KI in der Qualitativen Sozialforschung: Neue Horizonte und Werkzeuge'.

4. September 2024: Keynote Schweizer Metthodenfestival in St. Gallen: Künstliche Intelligenz in der qualitativen Forschung: ein neuer Horizont

6. September 2024: Impulsvortrag: Forschen mit künstlicher Intelligenz. Dvs-Nachwuchsworkshop. Universität Braunschweig.

Charting the Future of Qualitative Research

With over three decades of experience in the field, Dr. Friese has continuously pushed the boundaries of traditional qualitative research methods and has emerged as a pioneer in the integration of artificial intelligence (AI) into qualitative data analysis.

In recent months, Dr. Friese has embarked on an exciting journey into the world of AI, harnessing the power of cutting-edge tools and technologies to explore new horizons in qualitative research.


Her dedication and passion for innovation have led to the development of her own AI-powered app, a groundbreaking platform that incorporates the wealth of knowledge she has gained from her experiments with AI tools. This app represents the culmination of her extensive research and experience, bringing together the best practices of qualitative data analysis and the transformative capabilities of AI. For more information check out the Qeludra website.

Dr. Friese's work at the intersection of AI and qualitative data analysis is not just theoretical; it's practical, actionable, and designed to enhance the qualitative research process.


Her app is set to revolutionize the way researchers, scholars, and professionals approach qualitative data analysis, making it more efficient, insightful, and accessible than ever before.

Dr. Susanne Friese is redefining the landscape of qualitative research through her unwavering commitment to advancing the field with AI.


Join her on this exciting journey as she continues to push the boundaries of what's possible in qualitative data analysis, driven by her vast experience and the transformative potential of AI. Welcome to a new era in qualitative research.

Dr. Susanne Friese teaching qualitative research methods

Dr. Friese offers engaging and informative workshops covering a range of topics essential to qualitative research.


These workshops include Interviewing for Qualitative Research, Fokus Group Moderation, and AI-based Qualitative Data Analysis.

Stay updated with the cutting-edge advancements in qualitative data analysis by learning from Dr. Friese herself, who also shares insights into the latest applications of AI tools in this field.


Looking into the Mirror: Reflection on AI and Human Bias in Research

DALL·E 2024-01-09 11.07.25 - A Mirror_ Reflection on AI and Human Bias in Research_title.p
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