Expert in
Qualitative
Research Methods and AI-powered Qualitative Data Analysis
ABOUT
As a recognized authority in qualitative research methods and AI application, Dr Susanne Friese has authored numerous books, book chapters, and papers.
Being dubbed the Max Verstappen of her field, she brings over 30 years of experience and has provided guidance and training to individuals at many organizations and universities worldwide.
In her continuous pursuit of innovation, she actively engages with emerging tools in generative AI, systematically exploring and evaluating their potential to enhance qualitative research methodologies.
She is a well-received speaker, trainer, data analyst and author. Proficient in German, English, and Dutch, she effectively communicates in multiple languages.
Looking for a speaker on the cutting-edge intersection of AI and qualitative research?
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Dr. Susanne Friese's insightful presentations will enlighten and inspire.
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Exploring the Future: AI as a game changer for qualitative research and data analysis
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Generative AI: A Catalyst for Paradigmatic Change in Qualitative Data Analysis?
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Ethical Considerations in AI-Enhanced Qualitative Data Analysis
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Bridging the Gap: Combining Human Expertise with AI in Qualitative Research
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Unleashing the Potential of AI: Introducing AI-powered qualitative data analysis.
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Generative AI in Education: Instructors as Innovators. A future-focused approach to new AI learning opportunities.
Current Engagements
21 Januar 2025
Navigating Ethical Challenges in Qualitative Research: Leveraging AI Responsibly, as part of Breakthroughs 2025, Lumivero 3-day virtual webinar series featuring leading experts in qualitative research.
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​​​30.-31 January 2025
Advancing Qualitative Methods with AI: Potential, Challenges, and Ethical Implications, Business School Vienna
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11. February 2025
Panelist: The process of QDA in the era of Generative-AI, World Conference on Qualitative Research (WCQR)
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12. February 2025
KI in der Qualitativen Forschung (Anmeldung), Fortbildungsreihe wird von der Stiftung Innovation in der Hochschullehre
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Keynotes and Workshop 2024
29. November 2024
Master Class in Text Analysis. Conversational Analysis with AI: Exploring a New Methodology through Interactive Dialogue. University of Warsaw. Centre of Excellence in Social Sciences.
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6. September 2024
Impulsvortrag: Forschen mit künstlicher Intelligenz. Dvs-Nachwuchsworkshop. Universität Braunschweig, Germany.
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4. September 2024
Keynote Schweizer Metthodenfestival in St. Gallen: Künstliche Intelligenz in der qualitativen Forschung: ein neuer Horizont, Switzerland.
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24. July 2024
QRCA AI Days. Presentation: The Great Unlearning. Online
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20. June 2024
Fireside Chat: Einsatz generativer KI in der qualitativen Forschung – Chancen und Herausforderungen: Ein Kamingespräch, University of Wuppertal, Germany.
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8. July 2024
University of Bielefeld. Vortrag im Rahmen der Ringvorlesung "Aktuelle mediensoziologische Forschungen" mit dem Titel 'KI in der Qualitativen Sozialforschung: Neue Horizonte und Werkzeuge'. Germany
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4. June 2024
Frühjahrstagung KI und Demokratie. Qualitative Analyse mit generativer KI: Potentiale, Herausforderungen und Datenschutz. Germany.
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28. May 2024
Keynote, WU Wien: Advancing Qualitative Methods with AI: Potential, Challenges, and Ethical Implications. Austria.
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17. May 2024
Paneldiskussion - Qualitative Research And Artificial Intelligence: Questions For Qualitative Data Analysis Software Publishers. 20th International Congress of Qualitative Inquiry, Urbana-Champaign, IL, USA
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16. April 2024
Keynote Qualitative Forschung: KI läutet Paradigmenwechsel ein.10th anniversary of the Methods Competence Center at the University of Graz. Austria.
Charting the Future of Qualitative Research
With over three decades of experience in the field, Dr. Friese has continuously pushed the boundaries of traditional qualitative research methods and has emerged as a pioneer in the integration of artificial intelligence (AI) into qualitative analysis.
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Her dedication and passion for innovation have led to the development to QInsights, a groundbreaking platform for qualitative analysis. This app represents the culmination of her extensive research and experience, bringing together the best practices of qualitative data analysis and the transformative capabilities of AI. For more information check out the QInsights.ai
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QInsights is set to revolutionize the way researchers, scholars, and professionals approach qualitative analysis, making it more efficient, insightful, and accessible than ever before.
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Dr. Susanne Friese is redefining the landscape of qualitative research through her unwavering commitment to advancing the field with AI.
Join the Qualitative Insight Hub, a community for enthusiasts of AI-powered qualitative research
WORKSHOP & CONSULTING
Dr. Friese offers engaging and informative workshops covering a range of topics essential to qualitative research.
These workshops include Interviewing for Qualitative Research, Fokus Group Moderation, and AI-based Qualitative Data Analysis.
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Stay updated with the cutting-edge advancements in qualitative data analysis by learning from Dr. Friese herself, who also shares insights into the latest applications of AI tools in this field.​​
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