Expert in
Qualitative
Research Methods
ABOUT
As a recognized authority in qualitative research methods, Dr Susanne Friese has authored numerous books, book chapters, and papers.
Being dubbed the Max Verstappen of her field, she brings over 30 years of experience and has provided guidance and training to individuals at many organizations and universities worldwide.
In her continuous pursuit of innovation, she actively engages with emerging tools in generative AI, systematically exploring and evaluating their potential to enhance qualitative research methodologies.
She is a well-received speaker, trainer, data analyst and author. Proficient in German, English, and Dutch, she effectively communicates in multiple languages.
WORKSHOP & CONSULTING
Dr. Friese offers engaging and informative workshops covering a range of topics essential to qualitative research.
These workshops include Interviewing for Qualitative Research, Fokus Group Moderation, and Qualitative Data Analysis, where participants gain hands-on experience with popular software tools such as MAXQDA, ATLAS.ti, or Quirkos.
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Stay updated with the cutting-edge advancements in qualitative data analysis by learning from Dr. Friese herself, who also shares insights into the latest applications of AI tools in this field.
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Consulting
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Whether you require assistance with your analysis or prefer to entrust the entire process of data collection and analysis to an expert, Dr. Friese can be your ideal partner. With her extensive expertise and experience, she can provide invaluable support tailored to your specific needs.
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Looking for a speaker on:
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Unlocking the Power of Qualitative Research: Benefits for Companies
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Beyond the Numbers: The Value of Qualitative Research for Business / Marketing / Strategy Planning
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From Idea to Launch: Leveraging Qualitative Research in Product Development
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Citizen Research: Engaging Stakeholders in Qualitative Inquiry for Social Change
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Exploring the Future: AI as a game changer for qualitative research and data analysis
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Sensemaking: Navigating Complexity in Today's Business Environment